How Samantha Curry Helped Fuel the Palm Beach Boom
by David Hay
July 2025
Samantha Curry is riding a wave. A long one, it turns out.
With more than $1 billion in career sales—including $73 million in May 2025 alone—the Palm Beach-based agent for Douglas Elliman has seen her business explode these last few years. Known for a historic $42.6-million sale in 2019 that still holds the record for the highest condo sale in Palm Beach County, Curry has become the leading sales agent for waterfront homes and ultra-luxury condos on West Palm Beaches coveted Flagler Drive.
Her career got a major boost thanks to her involvement with The Bristol Palm Beach, the 25-story luxury condo tower with a signature curving exterior. She has sold (or re-sold) numerous units totaling over $446 million, including a recent $16-million resale that more than doubled what the seller paid just four years ago. The level of luxury and size of its condos enabled her to sell several residences at extraordinary prices, long before construction was completed—including the aforementioned record-setting transaction.
“Nobody had sold at these prices,” she recalled.
Having been in the business for more than two decades, she knows how dramatically the market has changed in just the past five years.
“Covid totally changed this market,” she tells me. “Palm Beach was this sleepy little town, and now everyone’s coming here.”
In that time, Samantha has established herself as a specialist in Palm Beach Island, West Palm Beach, and high-end enclaves throughout southeast Florida—including Highland Beach, where one of her hottest listings is a spectacular 11,000-square-foot, tri-level home on the ocean for $43.85 million. Recently, she’s been championing the up-and-coming neighborhood known as SoSo, for “South of Southern Boulevard.” She is bullish on SoSo and its desirable location close to Palm Beach Island. “That’s definitely a sweet spot of mine,” she shares.
Wherever she’s selling, what distinguishes Curry is her cutting-edge use of advertising and marketing. She believes deeply in video promotion, capturing her properties personally, and posting the results on-line. She is not shy about featuring herself—she’s the one talking about what’s unique and alluring about the listings while guiding the viewers through the properties. After all, she’s selling herself as much as the listing.
Unsurprisingly, given her attention to detail, she’s got this down to a fine art, in good part thanks to the “go-to” video production team she works with. She tells me—modestly, in my estimation—that the videos have helped her brand. I would suggest it’s key to what propelled Samantha Curry Real Estate to its nationally recognized success.
Still, she’s the first to admit that perfecting smart and targeted marking campaigns “is a lot of work—and it’s expensive.” She employs both a marketing consultant and a social media expert. Further, she doesn’t confine her outreach to what was once called “new media”: there are two Samantha Curry billboards at Palm Beach International airport (PBI)—one on the way in, another on the way out.
“When you fly in and out of PBI, you can’t miss me!” she says.
3715 S Ocean Blvd, Highland Beach, FL | $43,850,000
Samantha’s life is by no means all real estate—for a wife and a mother of a six-year-old son, it can’t be. And she carves out time to be actively involved in the Palm Beach community, where she serves on the committee for Opportunity Early Childhood Education & Family Center as well as lending support and energy to the Hope for Depression Research Foundation.
Despite all her success, Curry remains a realist. Always a hard worker, she’s well aware there are no guarantees in real estate—even in a hot market like South Florida. Although she recently sold her own house “for a great price,” other “very well-priced” listings are up against the uncertainty many buyers are currently feeling.
“I am always re-evaluating this business and how to succeed in it. I guess that’s never going to stop!”
No wave can last forever, I suppose. But when the next one comes around, it’s a good bet that Curry will be ready to catch it.
David Hay is a well-known architectural writer and playwright. His stories have been featured in The New York Times, Dwell and New York.
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Samantha Curry
Broker Associate
LIC: BK3031158
561.655.8600
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