about our team

An innovative marketer and creative thinker, M. Monica Novo is widely recognized as one of the most highly sought-after real estate professionals in New York. Monica is credited with representing some of the city's most reputable residential developers, having spearheaded all facets of pre-development, sales and marketing at both distinguished conversions and extraordinary, ground-up new development projects. Equally adept at identifying unique investment opportunities, Monica has negotiated the successful sale of numerous commercial buildings and lots.

As an integral member of the development teams responsible for buildings by esteemed architects Enrique Norton, Tsao & Mckown, Cetra Ruddy, along with other elites, Monica is constantly realizing her vision for vibrant new urban spaces that reflect the needs and desires of today's discerning homebuyers and investors.

Known for her exceptional marketing savvy and record-setting sales, Monica has sold over $1 billion in residential new development and has an instinctive understanding of NYC's intricate and always evolving market.

Monica's stylized and effective marketing campaigns are custom-tailored to each client and property, and call careful attention to each property's unique attributes. Monica is widely-known for her role in establishing the luxury new development market in Brooklyn. Among the many development projects she's successfully marketed and sold throughout Manhattan and Brooklyn are: The Gretsch Building, J Condominium, Zephyr Lofts, 15 William Street, Apple Bank Building at 2112 Broadway, 235 West 71st Street, and The Hit Factory at 421 West 54th Street.

Most recently, Monica joined the Sales team at Gramercy Square- a groundbreaking, new development in the heart of historic Gramercy Park consisting of 200+ residences across four architecturally distinct buildings designed by global design studio Woods Bagot.

The Novo Team offers over 30+ years of expertise in the New York Metro marketplace producing hundreds of millions in sales. Our scope is expansive. We house competencies ranging from: New Development Marketing, Processes and Controls Design, Brand Management and Licensing, to Private Sector Consulting and North Fork - Hamptons Markets.