2690 S. Escondido Boulevard is a 19,559 square-foot development parcel well suited for multifamily apartment development, located along a prominent South Escondido corridor. The property offers excellent visibility from S. Escondido Boulevard while benefiting from access via a secondary frontage street, providing a buffer from the main roadway and allowing for convenient entry and potential additional parking. The site is surrounded by established residential neighborhoods along with nearby retail, dining, and community services that support strong housing demand. Its proximity to Centre City Parkway and Interstate 15 provides convenient regional access throughout North County San Diego while maintaining close connectivity to Downtown Escondido and surrounding amenities. The property includes city-approved plans for a 15-unit multifamily apartment development. Based on preliminary discussions with City of Escondido planning staff, there may be potential to increase the unit count to approximately 17–19 units through design adjustments during development, subject to city review and approval. The parcel may qualify for density bonus provisions, which could allow for increased residential density depending on the inclusion of qualifying affordable housing components. Preliminary guidance from planning staff suggests the base density may be rounded to approximately 16 units, with the potential for up to approximately 24 total units under standard density bonus provisions, subject to applicable development standards and city approval.