By Grace Cassidy
Nearly a century-and-a-half since it housed a book bindery, a red-brick building along a cobblestone stretch of Greenwich Street in Tribeca is enjoying its new incarnation as one of the most desirable—and discreet—luxury residential buildings in New York City.
Designed by renowned architect Charles Haight, who was known for his work on the one-time Madison Ave. campus of Columbia College, as well as the General Theological Seminary in Chelsea, 443 Greenwich served a multitude of commercial purposes until 2014, when developer Metro Loft and CetraRuddy Architects converted the interior into 45 luxurious loft-style apartments and 8 penthouses behind the landmark façade.
Today, it boasts a 24-hour doorman and concierge, valet, a live-in resident manager, an indoor pool spanning over 70 feet long, private fitness studios, a Turkish bath, a temperature-controlled wine cellar and indoor parking.
A 5,000-square-foot rooftop terrace provides stunning views of the city, while a 4,000-square-foot courtyard designed by landscape architect Hank White offers private outdoor tranquility.
“I was representing homes at 443 Greenwich from the minute the building was selling,” said Douglas Elliman agent Lauren Muss. “I originally sold 6G from the sponsor in 2017.”
Indeed, Muss has seen continued demand for the building: she represented three sold listings there in the last year alone. The 8G unit sold for $8 million, the 6G unit sold for $12 million, and the 2/3E unit closed at $14 million.
“Aside from being an exceptional pre-war conversion with spectacular apartments, the biggest selling point of the building is its privacy appeal for my buyers who need to be discreet,” Muss said. “The building has its own underground garage allowing for private arrivals and departures, along with elevators that open right into each apartment.”
Having represented numerous celebrity clients who jealously guard their privacy, Muss has earned a reputation for complete discretion over her nearly three decades in the field.
Surrounded by quiet, cobblestone streets, 443 Greenwich is just moments from local restaurants and the waterfront. Some of Muss’s favorite details include the effortless layouts and the original architectural details. “The building has the appeal of pre-war living with grand proportion floorplans and high ceilings, combined with all of the conveniences of a new development,” she said.
And while some industry watchers are predicting a slowdown in 2022 after last year’s massive sales, Muss believes the demand for homes at 443 Greenwich and other luxury properties won’t weaken anytime soon.
“We have seen more signed contracts in the past six months than we did during the height of the market,” she says. “The bidding wars are also back for well-priced properties, and the brand-new condo developments are at the forefront of what is selling. I expect this trend to continue through 2022.”