Pacaso Partners with Real Estate Icon Fredrik Eklund to Define the Next Chapter of Luxury Co-Ownership
by ELLIMAN INSIDER TEAM
January 2026
Pacaso, the tech-enabled marketplace for co-owned luxury vacation homes, today announced a new partnership with Fredrik Eklund, global real estate leader, entrepreneur, and cofounder of The Eklund|Gomes Team at Douglas Elliman. The partnership brings together Pacaso’s innovative approach to second-home co-ownership with Eklund’s unparalleled reach, influence, and expertise in the luxury real estate market.
Through the partnership, Eklund will collaborate with Pacaso to introduce qualified buyers to a smarter, more flexible way to co-own luxury second homes in the world’s most desirable destinations, from Miami and New York to London and Paris. By combining Pacaso’s turnkey co-ownership model with Eklund’s deep relationships among high-net-worth individuals, the partnership aims to redefine how affluent buyers think about second-home ownership.
Eklund, who has advised some of the world’s most discerning buyers and developers, sees Pacaso as a natural evolution of the luxury real estate experience.
“Pacaso is solving a clear market need I’ve seen for decades: people want beautiful homes in incredible locations without the commitment of full-time ownership,” said Fredrik Eklund. “Their model is smart, elegant, and perfectly suited for today’s luxury buyer. I’m excited to partner with Pacaso and help bring this opportunity to my global network of clients.”
The partnership — which includes speaking engagements, visits to Pacaso properties worldwide, and an exclusive dinner series co-hosted by Eklund — strengthens Pacaso’s presence in the luxury real estate ecosystem. Through intimate dinners with top agents and qualified buyers in cities from Miami to London and beyond, Eklund will help spark conversation around the future of luxury co-ownership while sharing Pacaso’s category-defining approach.
“Fredrik has built one of the most respected and influential brands in luxury real estate, and his vision for how people live, invest, and enjoy homes aligns perfectly with Pacaso’s mission,” said Austin Allison, co-founder and CEO of Pacaso. “Together, we’re expanding access to exceptional second homes while removing the friction and inefficiency that have traditionally come with owning a second home.”
Together, the collaboration underscores Pacaso’s commitment to working with best-in-class operators, agents, and industry leaders who value innovation and exceptional customer experiences.
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