Douglas Elliman agent Tracy Tutor has been busy. From becoming the first woman on Million Dollar Listing to writing her first book, Fear is Just a Four-Letter Word, Tracy knows how to identify what she wants and go after it. But more importantly, she understands that everyone has fear, and in the real estate business as in the rest of her life, she has learned to face fear and overcome it. Fear is Just a Four-Letter Word, available July 14th, sets out to impart this knowledge and experience to readers, especially women within real estate. The benefits of reading this book don’t stop at gaining business insight and experience-based knowledge—Tracy plans to donate a percentage of the proceeds from her book to No Kid Hungry, an organization that sets out to end child hunger across the country. Elliman Insider sat down with Tracy to find out everything from who would benefit most from reading her book, to how the writing process has changed her as a person.
It is about fear, which we all have, and how to conquer it.
Elliman Insider: What made you decide to write this book and how long did it take you?
TRACY TUTOR: Being a woman in real estate for over twenty years and having learned so much through trial and error, I realized once I had the platform being on Million Dollar Listing that I could share some of what I have learned with other women. I’m hoping that they can take my mistakes and lessons and apply it to their own businesses. My hope is that with these tips, women can be better prepared for the shark tank that real estate is. The book took me about six months to write.
EI: Who do you think would gain most from reading this book and why?
TT: I think young women coming into the business world stand to benefit the most from this book. It is about fear, which we all have, and how to conquer it. I remember being 25 and being new to the business and not knowing how to enter a room with intimidating personalities. This book will teach you how to do that and that is the key to success. Being able to hold your own no matter who you are with or where you are.
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EI: How has this experience of writing your book changed you (and your business)?
TT: It hasn’t changed my business, but it has changed me on some level. Writing any kind of book can be cathartic. There were many days that I had to really dig deep to discuss some of the more uncomfortable moments in my career and life. Finishing it was a proud moment, not because it’s award winning writing or anything, but because it was scary to put myself out there in a genre I am completely uncomfortable with. It was also another moment where I could be proud of myself for putting the fear away and going for it.
EI: Do you have any advice for female real estate agents that are starting out in today’s real estate world?
TT: Yeah, read this book!
EI: If someone were to take one thing away from your book, what would it be?
TT: I don’t think there is just one take-away here. I think this book is a guide to becoming a successful and fearless female in business and there is a lot to talk about there. It isn’t just putting fear away. It’s reading a room. It’s knowing your craft. It’s having grit. It’s finding humor where it sometimes doesn’t exist. It’s being able to dress, speak and own the part you are playing while remaining authentic to yourself.
Pre-order Tracy’s book now: Amazon or Penguin Random House.
