Properties

Douglas Elliman Previews Launch of Elli AI Assistant

by ELLIMAN INSIDER TEAM

October 2025

Douglas Elliman Inc., one of the largest residential real estate brokerages in the country with the highest national average sales price, today shared plans for the launch of Elli AI, a first-of-its-kind AI-assistant app for the firm’s agents. The app will launch initially in Florida in late October before rolling out nationally for the brokerage’s 6,600 agents in markets across the U.S.

"Elli AI is part of a larger AI vision that will transform how we work, connect, and serve our clients," said Michael S. Liebowitz, President and CEO of Douglas Elliman Inc., and Jay Phillip Parker, CEO of Brokerage, Florida Region, and President of Douglas Elliman Development Marketing, Florida, in the announcement to the company. 

The assistant is designed to save time on manual searches and repetitive tasks. The brokerage will introduce the app's features to agents in the weeks prior to the official launch.

"We’re investing heavily in this transformation because we believe it will define the future of real estate," added Liebowitz and Parker. "But while this technology is always evolving, one thing remains constant: real estate is, and always will be, a people business."