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Douglas Elliman Launches Sales for 200E20TH in Gramercy

by Elliman Insider Team

January 2024

Douglas Elliman Development Marketing (DEDM), a division of the premier independent real estate brokerage Douglas Elliman Realty, announced today the launch of sales for 200E20TH , a new residential tower in New York City’s historic Gramercy Park neighborhood. Developed by Tidhar Group, Ltd., and designed by the award-winning architecture studio CetraRuddy, the building is the division’s latest in a series of new developments in a prime swath of Manhattan’s east side. Douglas Elliman Development Marketing is the exclusive marketing and sales agent with Elena Sarkissian serving as Director of Sales alongside Jane Powers and Ariel Tirosh . Located at the southeast corner of East 20th Street and Third Avenue, just a half block east of the neighborhood’s crown jewel, Gramercy Park, 200E20TH complements the signature Beaux-Arts style of its surroundings with architecture and design that unite minimalist sensibilities with elegant decoration. With a limited collection of 52 residences—including one- to three-bedroom and penthouse units—and ample amenities that include a fitness center, “secret garden” and a landscaped roof terrace, among other outdoor spaces, the boutique 20-story building is a fresh, modern addition to both the Gramercy area and the broader NYC new development landscape. “One of the great privileges of living in Gramercy is the ability to enjoy so much of the city’s storied past alongside its constant renewal, and 200E20TH truly captures that spirit,” said Susan de França, President and Chief Executive Officer, Douglas Elliman Development Marketing. “We are thrilled to be handling the sales and marketing for this spectacular project which is a timely and welcome arrival to the neighborhood.” A leader in luxury new development and high-end resales in Downtown Manhattan over a 20-year career in real estate, Elena Sarkissian has led sales and marketing for three previous residential developments, including 108 Leonard, a landmarked, city-block-sized 167-unit building in Tribeca where she served as sales director for what is a $700-million project nearing complete sellout. “Unlike so many contemporary new-build developments around the city, 200E20TH fits organically—by design—within the aesthetic of Gramercy,” said Sarkissian. “We curated the landscaped spaces and the bronze color of the exterior to evoke Gramercy Park and selected timeless interior materials to create a thoroughly modern and sophisticated building.” Developer Yoel Shargian has more than 20 years’ worth of experience developing New York City luxury residential properties of quality and enduring value. “A contextual design that is executed with attention to the most minute detail is the hallmark of 200E20TH,” said Shargian.  “I take great personal pride in realizing this vision.” Occupancy is anticipated in Summer 2024. For more information, visit 200e20th.com or call 212-253-0002. THE RESIDENCES One – Three Bedrooms ranging in square footage from 716 to 2,461, with ceiling heights up to 11 feet and interior design by CetraRuddy, the residences range in price from $1,435,000 to over $6,000,000. Interiors feature Italian White Oak wide-plank floors, panoramic windows and VRF heating and cooling systems. The model residence is furnished by B&B Italia. The kitchens include a suite of integrated stainless-steel finish Miele appliances (gas cooktop, convection oven and speed oven), Calacatta Oro high-honed marble stone slab countertops and custom rift-sawn White Oak wood veneer cabinets. The primary bath features cream-colored Perla Venata Quartzite tile floors, Bianco Dolomiti marble walls, custom countertops and tub deck, a custom Tambour wood-veneer vanity with blackened steel-frame mirrored medicine cabinet and Rohl polished-nickel fixtures with Kohler sinks and toilets. The secondary bath features walls lined with Sandy White grooved ceramic tile, Alfalux stone-inspired Torbole Italian ceramic tile floors in matte finish, with 2”x2” matte Torbole mosaic shower tile, and a custom vanity with white lacquer finish and Krion countertops in Snow White. The powder room features a custom Grafite Marble honed slab stone vanity, walls of grey Xtone Fiori di Bosco large-format sintered polished marble tiles and Italian White Oak wide-plank flooring. THE AMENITIES The exquisitely modern attended lobby features wood ceilings, floors and walls lined with honed stone and tile, and a stone-wrapped concierge desk. The Residents’ Lounge features an elegant linear fireplace, with ample space for coworking, relaxing and entertaining, while the Secret Garden offers nuanced landscaping for relaxation and meditation. The fully landscaped Rooftop Terrace includes an outdoor kitchen, fire pit and skyline views. The Fitness Center offers a suite of programming and includes the cutting-edge Oxefit XS1 AI-powered training system, on-demand coached classes and programs. A children’s playroom and bike storage are also included. NEIGHBORHOOD One of New York City’s most desirable and picturesque neighborhoods, Gramercy epitomizes old-world charm. Encompassing Gramercy Park—NYC’s only private park—and Stuyvesant Park, the neighborhood is adjacent to Flatiron, NoMad and East Village, each of which offers world-class dining, easy access to the attractions such as the Empire State Building, Union Square Greenmarket and Madison Square Park, and proximity to School for Visual Arts, Baruch College and New York University.