DE Development Marketing to Lead Sales and Marketing for The Residences at The Boca Raton
by ELLIMAN INSIDER TEAM
May 2026
BDT & MSD Partners has appointed Douglas Elliman Development Marketing as the exclusive sales and marketing firm for The Residences at The Boca Raton in Palm Beach County. Sales will be led by Senada Adžem, Executive Director of Sales and leading agent at Douglas Elliman, whose record-breaking transactions and market influence have established her among the nation’s top luxury brokers.
For a century, The Boca Raton has defined resort living. The introduction of these private residences, the resort's first, provides elite access and signals a bold new chapter in its legacy.
The Residences represent the first fully integrated residential offering situated on the grounds of America’s only quadruple Five-Star resort. This curated boutique collection of 75 homes is priced from $5,000,000 for terrace residences, $13,000,000 for villas, and $15,000,000 for Penthouses, which boast sweeping ocean and golf course views.
Fully approved by the City of Boca Raton, the property is poised to become one of the most significant branded residential offerings in South Florida, bridging the gap between legacy resort living and the modern global appetite for fully serviced, design-driven private ownership.
At a national level, the property reflects the continued convergence of hospitality and residential real estate, a sector that has seen accelerated demand among ultra-high-net-worth buyers seeking turnkey, service-oriented living environments.
While Miami and Palm Beach have dominated headlines surrounding South Florida’s wealth migration, Boca Raton has quietly emerged as one of the region’s most compelling flight-to-quality markets. Increasingly, high-net-worth individuals are choosing Boca Raton for its unique blend of sophistication, privacy, and lifestyle, including the highly sought-after boating culture centered around Lake Boca Raton and the city’s expansive waterfront access.
Designed by Hart Howerton with interiors by Pembrooke & Ives, The Residences at The Boca Raton seamlessly integrates architecture, design, and hospitality into a cohesive residential experience.
The sales gallery is located at the resort’s iconic Tower by appointment only. Under Adžem’s leadership, the sales executives include Zaicha Martell-Spodak, Claudia Fisher and Christopher Austad.
For more information, please contact the Sales Gallery at (561) 447-3877, email info@residencesatthebocaraton.com or visit residencesatthebocaraton.com.
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