Douglas Elliman Attends Formula 1 Event in Miami
by Hayden Reno
May 2026
This past weekend, Douglas Elliman made some noise at one of the world’s most high-profile sporting events: the Formula 1 Crypto.com Miami Grand Prix 2026.
Set alongside the Miami International Autodrome, the firm hosted clients and agents from across the country in an exclusive hospitality suite overlooking the start-finish line, placing Elliman at the intersection of impressive speed and global luxury culture.
Where Luxury Real Estate Meets Global Audience
“Formula 1 attracts a global community of tastemakers and visionaries who demand the best in every category, including where they live. The F1 Miami Grand Prix audience is our audience,” said Michael S. Liebowitz, President and CEO of Douglas Elliman Inc.
“These are buyers who think about garage bays the way others think about bedrooms. They want homes that can showcase a McLaren next to a vintage Ferrari, and they want the lifestyle to match. Douglas Elliman is the brokerage that understands that intersection, and the firm attending puts us right where we belong: at the center of it.”
That alignment was made clear throughout the weekend, as agents connected with an international, high-net-worth audience that shares Elliman’s standard of quality and lifestyle.
“Formula 1 continues to have a measurable impact on Miami’s luxury real estate market,” added Jay Phillip Parker, CEO of Brokerage, Florida Region and President of Douglas Elliman Development Marketing. “Our presence at the Grand Prix allows us to engage directly with that audience and translate their interest into real opportunities in Florida and beyond.”
Strengthening Relationships on an International Stage
Beyond the excitement of race weekend, the event created meaningful opportunities for agents to deepen relationships with clients and each other.
“Spending the day at the F1 race in Miami with our clients from Naples was truly exceptional,” said Florida agent Elaine Betzios. “It was an incredible opportunity, not only to enjoy such a world-class event, but also to strengthen our relationships in a setting that was both exciting and memorable.”
For many, the weekend also proved the strength of Elliman’s internal network.
“A small group of us first connected at Elliman Endeavor. What started as a big idea turned into an exciting reunion in Miami for F1,” said Kimberly Rodstein. “The weekend brought us closer, strengthening existing relationships and sparking new ones with agents we hadn’t met yet. And for me, it was especially meaningful to experience it all in my city. It was one of those weekends that reminds you just how powerful and special this network truly is.”
Douglas Elliman’s Listings that Reflect the F1 Enthusiasts’ Lifestyle
This weekend reflected a broader strategy: meeting luxury consumers where they already are.
That connection reaches beyond the F1 track. Several Douglas Elliman agents’ listings cater directly to car enthusiasts, with garages designed for both functionality and trophy rooms:
3100 North Bay Road, Miami Beach | $100M
18-car auto gallery with dramatic waterfall façade
Listed by Lourdes Alatriste2415 Casas de Marbella Drive, Palm Beach Gardens | $40M
“Trophy garage” designed for display and entertaining
Listed by Senada Adzem and Anthony Siconolfi14699 Black Bear Road, Palm Beach Gardens | $6,499,990
Six-car garage total, including a glass-walled showcase bay
Listed by Megan Romine and Matthias Fretz
In Miami, where real estate, design, and lifestyle meet, events like Formula 1 are more than just a backdrop. They are a center for connecting with potential clients and opportunity.
And for Douglas Elliman, it’s clear that events like these are exactly where the brand belongs.
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