Co-op Properties


Gerard Smith
Gerard Smith
  • Licensed Real Estate Salesperson

Property Description

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Welcome home to 722 Broadway, #6, the quintessential Noho living space. A full floor-through 3-bedroom/2 bath housed in one of Lower Broadway's most magnificent Edwardian landmarks, this astonishing 2,279 sq. ft. residence features multiple exposures and a dramatic interflow of space. On the market for the first time in over 35 years, #6 represents the perfect balance of contemporary living with extraordinary architectural history.

One of only nine apartments in the building, the classic loft measures a total floor space of 106 21.5'. Homage is paid to the building's textile industry past through a carefully crafted aesthetic that juxtaposes exposed mechanicals and brick walls with original 11.5' cathedral-high ceilings, all framed by colossal concrete pillars. Oriented towards east-facing windows that capture the morning and afternoon sun, the apartment's extravagantly sprawling great room incorporates airy living and dining areas, a built-in entertainment bar and an elegant gas-burning fireplace with an Italian marble surround. Directly adjacent, a state-of-the-art chef's kitchen features a Wolf range, Bosch dishwasher, GE refrigerator, roomy island, sleek countertops and an abundance of solid cherry-wood customized cabinetry, providing everything needed for grand gatherings and intimate meals alike.

West-facing floor-to-ceiling bay windows overlook the Broadway corridor and flood the primary bedroom with light from afternoon to dusk; the enormous walk-in closet, paneled in cedar, is balanced by a luxurious master bath that features dual sinks, polished black granite counters and a shower and floors of Mexican copper stone. Two more spacious bedrooms and a second full bath with stylish copper sinks are offset by beautiful white oak floors throughout. Ample closets, built-in storage and shelving; a washer/dryer; basement storage; and dual zone heating/central AC with Google Nest thermostats fill out the floorplan. The building's strikingly decorated lobby preserves original 1890s signage while keyed elevator access and a video intercom system provide cutting-edge security.

Commissioned by John Keller, 722 Broadway was designed in 1895 by the noted German-born architect Francis H. Minuth in a lavish Baroque Revival style that incorporates sculpted terra-cotta faces, a bold copper roof dormer and a sweeping five-story bay window clad in cast iron. This remarkably intact nine-story early proto-skyscraper served as the headquarters for Keller Printing, which specialized in labels for garments. Numerous tailors, hatmakers and other fashion businesses moved in, with the building seeing residential conversion in 1980.

722 Broadway stands at the intersection of Noho and Greenwich Village. Near historic Washington Square and the central campus of New York University, it is surrounded by some of New York's finest shopping, dining, entertainment and nightlife. The Public Theater, the Cooper Union and McSorley's Old Ale House are just the beginning of the storied attractions on offer. The R/W/6 are all directly adjacent: the West 4th Street transport hub is blocks away. A chance for a superb, stylish and inspiring home at the heart of creative old New York.

The building recently acquired the ground-level retail space: once this is let, monthly charges are anticipated to be significantly reduced.
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  • Interior
    2,279 Sq Ft.
  • Property Type
    Co-op Properties
  • Year Built
  • MLS/Listing ID


  • Central Air Conditioning
  • Dishwasher
  • Loft
  • Pre-War
  • Western Exposure
  • Northern Exposure
  • Eastern Exposure
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  • Air Conditioning
  • City View
  • Fireplace
  • Pets Allowed
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