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DOUGLAS ELLIMAN LAUNCHES THIRD NEW APP FOR AGENTS

Date: Jun 28, 2017

(New York,NY) June 28, 2017DouglasElliman Real Estate,the #1 real estatebrokerage in NYC and #4 nationwide, is proud to introduce the DouglasElliman Mobile App for Consumers and Agents, personalized with names,individual photos and Douglas Elliman company branding. Theapp, which works withboth Apple and Android phones and tablets, is expected to increase both leadsand referrals by enhancing the business of Elliman agents and benefiting firmclients. With this app, Douglas Elliman continues to evolve its applicationportfolio for agents and their clients.  Earlier this year the companyreleased other agent centric tools for comparative market analysis (CompIT) and(BoardPackager) for condos and co-ops. CompIT provides market insights thatallow agents to price properties with greater accuracy. BoardPackager digitizesonline board packages, providing process efficiency and reduced paperusage.  All of these tools combined reduce the time it takes for the agentto do their work, giving them more time to engage and work with their clients.

“Afterextensive research, we are now able to deliver a client and agent-facing,feature-rich app that will enhance the profitability of our agents andbrokers,” said Jeff Hummel, Chief Technology Officer, Douglas Elliman. “Notonly is the app easy to use, but it is a fun tool, utilizing tracking and‘gamification,’ which allows agents to see how they are sharing versus theirpeers.”

Other keyfeatures include corporate and agent branding, a unique sharing code todistribute the app to clients and other agents, a “call-to-action” that drivesleads to agents, client databases that can be shared, a feature that makes iteasy to market the app with social media, signatures, flyers, postcards andmailers. Agents can link to their apps on their LinkedIn profile and add adownload URL on their website.

Clients canbrowse through listings, open houses and more based on their current location.The search results can then be displayed as a list or an interactive map.Results on an iPad can be viewed both as a list and map simultaneously and onall devices properties can be saved for future viewing or sharing.

“We are trulyexcited about the technology driven, entrepreneurial culture we are building atour firm,” said Scott Durkin, COO, Douglas Elliman.  “We’re extremelyproud to be creating opportunities to help our agents execute their vision fora more streamlined, efficient and effective means of buying and selling realestate.” 

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