Sara Goldfarb

Marketing Expert with a Sales Mindset, Specializing in The Hamptons Market Over $50M in transactions facilitated across the Hamptons in 2020 alone, including the $30M sell-out of Gurney’s Residences in Montauk in just 8 months.

Sara is currently the Head of Marketing and Operations for the Alexander Team where she oversees all marketing programs for the team’s portfolio across New York City, The Hamptons and Miami.

Sara has extensive expertise in developing and implementing marketing functions for brands and businesses across several high-growth industries – including fin-tech, marketing technology and real estate. Most recently she spent the last several years in the luxury real estate industry, specifically in the Hamptons market where she led the marketing strategy for a well-known developer, implementing programs to facilitate the selling of over $180M in inventory.

Prior to this she led digital marketing strategy for a marketing technology company, building the content marketing functions and infrastructure to fuel business growth, and was also previously at Thomson Reuters in the financial & risk marketing organization where she made significant contributions and implemented revenue driving marketing programs and strategy while managing a global team.

A native New Yorker and graduate of the University of Pennsylvania, Sara brings an unprecedented level of marketing expertise combined with market knowledge for both the City and the Hamptons to the team’s portfolio and overall business.

Sara currently resides in Sag Harbor.