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Development Marketing

Our Services

As a key member of a global network, Douglas Elliman Development Marketing delivers maximum value to clients through comprehensive planning, innovative marketing strategies and superior sales management. The team's holistic, hands-on approach provides exceptional insights and custom-tailored services to clients from the conceptual stage to the final sale.

 

Research

  • Reporting produced in partnership with Miller Samuel, a leading real estate appraisal and consulting firm
  • Quarterly new development market reports
  • Competitive market analysis
  • Comparable set details
  • Historical sales analysis
  • Absorption data
  • Pipeline projections
  • Global database with access to identify trends
  • Global market intelligence

 

Design and Development

  • Competitive landscape benchmarking
  • Design consultant recommendations
  • Establish design positioning and building identity
  • Unit mix and product diversity strategy
  • Preliminary planning guidelines
  • Services and amenities programming
  • Review and refine meticulous floorplans
  • Appliance package direction
  • Premium residence embellishments
  • Value engineering review
  • Review interior finishes, fixtures, and equipment
  • Premeditated combination strategy
  • Sales gallery program
  • Model residence program

 

Marketing and Branding

  • Brand differentiation
  • Launch strategy
  • Target demographics
  • Broker focus groups and outreach
  • Budgeting and timelines
  • Vendor recommendations, RFP and management
  • Rendering oversight
  • Marketing collateral strategic oversight
  • Sales gallery and model residence experience
  • Interactive and technology direction
  • Cross-marketing partnerships
  • Event management
  • Social media oversight including Douglas Elliman platforms
  • Ongoing management to ensure effectiveness
  • Identify key influencers
  • Collaborate with public relations
  • Strategic road show programming

 

Sales & Operations

  • Recruiting highly trained administrative staffing
  • Appointing dedicated on-site agents complemented by experienced brokers/market experts
  • Sales gallery management
  • Inventory release strategy
  • Brokerage outreach
  • International outreach
  • Ongoing inventory management and marketing effectivity
  • Contract negotiations
  • Assistance with end-loan financing
  • Daily, weekly and monthly reporting and tracking
  • Initial and ongoing pricing strategy

 

Broker Network

  • Broker outreach to the Douglas Elliman network of over 7,000 real estate professionals across 110 offices in Manhattan, Queens, Brooklyn, New Jersey, Long Island, the Hamptons, the North Fork, Westchester, Greenwich, South Florida, Aspen, Boulder and Los Angeles
  • International outreach to 60 countries across six continents through our strategic global alliance with Knight Frank Residential, the world’s largest privately owned property consultancy

 

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