Douglas Elliman is excited and proud to announce that one of Manhattan’s premier brokers, Steven Cohen and his team—Sarah Silva, Serine Labidi, Tim Malone and Taylor Grand Pre—have officially joined Douglas Elliman. Elliman Insider sat down with Steven to find out why he chose to come to Douglas Elliman, what he’s most looking forward to, and why he is embracing 2020 as a time of change.
This move is inspired by change; it’s a new decade, I’ve worked in the same office of the same company for 20 years and sometimes change is good for change’s sake.
Elliman Insider: Why did you chose Douglas Elliman?
STEVEN COHEN: When I think of Douglas Elliman, I think of [Executive Chairman] Howard Lorber. He’s a big reason why I’m making the transition. This move is inspired by change; it’s a new decade, I’ve worked in the same office of the same company for 20 years and sometimes change is good for change’s sake. I’ve had different opportunities to go to various places over the years but I know friends and colleagues at Elliman who have always liked Howard and his attitude towards building a business and supporting brokers.
EI: Was there a moment that prompted you to make this change?
SC: Some of it is about timing; there wasn’t anything specific but I think that the new decade coincides with a mindset that is open to change. I’m already pretty driven, but change can only enflame that drive even higher.
EI: How do you see Elliman’s international reach through Knight Frank fitting in with your business goals?
SC: Although right now we are having fewer international buyers overall in New York City, we are still dealing with international buyers and we have properties that attract international buyers. Having a tight relationship with Knight Frank will only benefit both my clients and my business.
EI: How do you see your team working with Douglas Elliman’s New Development division?
SC: Most of my business is resale but I am open to new development; I think that Elliman’s New Development division is one of the largest, if not the largest in the New York City, and if new development is something I’d want to be involved in, Elliman would be the right company to join.
EI: How do you plan to use Douglas Elliman’s PR and marketing team to your advantage?
SC: We actually have our own PR/marketing person on our team, she does in-house work, but from what I can tell from other brokers and friends at Douglas Elliman that have a similar setup is that they seem to feel wholly supported. I think that if something works for you and your brand then Elliman would support you—it’s like running a company within a company. I’ve also known [Vice Presdient of Public Relations] Stephen Larkin for about 20 years and there are lots of familiar faces there.
EI: What are you most excited about your new start at Douglas Elliman?
SC: I’m particularly eager because it’s a new place with new support. Plus, there is the opportunity to meet new people and attend many events. I love how Douglas Elliman supports and sponsors different events because it keeps the company and agents in the public eye—from Art Basel to The Wealth Report or The Hampton Classic, these events really help brokers if they know how to work those opportunities to grow their business.