Diana Garchitorena is a highly respected sales executive with over 19 years in Miami’s luxury real estate marketplace. With a proven track record of over $650,000,000 in sales, Diana is recognized by clients and colleagues alike for her in-depth knowledge of the Miami market, innate understanding of the luxury customer, consummate professionalism, and unparalleled customer service. A versatile sales professional, Diana excels as a leader on in-house sales teams, often facilitating the largest transactions at the properties. Diana has developed a deep roster of discerning clients, for whom she has truly become a trusted advisor. Having worked with some of the most influential real estate projects in Miami, Diana has also earned her reputation as a team player, deal maker, go-getter, and tenacious advocate.
A native New Yorker, Diana began her sales career in NYC’s competitive Garment District, where she quickly learned the nuances of the sales process. She quickly rose through the ranks to become one of the street’s top salespeople. A move to the Hollywood’s entertainment industry provided continued advancement as well as perfected interpersonal and organizational skills. Ultimately, a fateful weekend trip to Miami proved to be Diana’s entre to the world of real estate when she joined The Setai Resort & Residences as one of three in-house sales representatives. The project had its challenges -- pushing pricing ceilings, precarious location at the time, and adding new ultra-luxury to the market. Diana’s focus and energy were “all-in” -- she became a “force” among her sales team and in the brokerage community. Diana completed the project as the number one producer on the team, selling both Setai Penthouses, and honed her skills working with high net worth individuals. When the opportunity arose, Diana went on to join the luxurious Eighty-Seven Park Sales team, finishing as the number one producer and selling the Penthouse and lower Penthouse during the pre-construction phase. The project has gone on to shatter virtually all the sales records in newly constructed boutique buildings.
Diana’s experiences throughout the evolution of Miami’s dynamic market have shaped her. She brings a clear understanding of the market conditions and how the trends will affect her individual client’s outcome. She maintains an unrivaled insider's perspective and a deep devotion to customer service in every real estate transaction she engages. She services the needs of her elite clientele, representing sellers and buyers and on occasion, both sides of the transaction. With a concentration on luxury condominium sales across Miami Beach, she also has a keen knowledge of both pre-construction and resales and developer needs. Diana consistently earns praise for her perseverance and her effortless ability to bring practicality and calm to even the most stressful of circumstances. Her passion for the business to her work propels her every day.
Diana’s truest satisfaction, however, comes from the trust she earns from her clientele. Being a referral-based business, she feels her success is the product of her unwavering dedication to her clients. In a city known for fleeting moments, Diana offers consistent service, exemplary market knowledge, and responsiveness. This forms the backbone of her business. Diana's discerning client base includes Fortune 500 CEOs, international industry-makers, New York financiers and prominent families from the Northeastern part of the US. The American and international buyers are both a key component in the success of selling luxury buildings in Miami.
Today, she continues to harness the hustle -- which defined her professional start -- continually expanding into new territories and seeking emerging opportunities for her clients. While Miami Beach remains the cornerstone of her business, she has also become increasingly active in the Surfside, Bal Harbour, and the Sunny Isles booming oceanfront condo markets. Outside of her professional endeavors, Diana enjoys travel, boating on Biscayne Bay, and spending family time at home with her husband and two daughters.