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Development Marketing

Our Services

As a key member of a global network, Douglas Elliman Development Marketing delivers maximum value to clients through comprehensive planning, innovative marketing strategies and superior sales management. The team's holistic, hands-on approach provides exceptional insights and custom-tailored services to clients from the conceptual stage to the final sale.

 

Research

  • Residential real estate industry benchmark research produced in collaboration with Miler Samuel
  • Customized competitive property analysis of key components that drive maximum long-term value
  • Comprehensive property planning and market specific data analysis
  • Strategic forecasting that leverages over $30B in residential real estate assets

 

Design and Development Marketing

  • Complete architectural review
  • Unit mix analysis
  • Unit layout planning
  • Amenity programming
  • Selection of finishes and fixtures
  • Identify lead interior designers
  • Advise on mechanical and engineering systems
  • Consult on building management operations and staffing levels

 

Marketing and Branding

  • Preparation of project budget and timeline
  • Marketing strategies and positioning
  • Creative agency sourcing
  • Property brand development
  • Advertising campaign creation
  • Collateral material development
  • Media planning and placement

 

Public Relations

  • Public relations company sourcing
  • Public relations strategy
  • Identify cross-branding partnerships
  • Hosting of special events
  • Management of ongoing media coverage

 

Sales & Operations

  • Pricing Strategy
  • Inventory Release Strategy
  • Appoint sales professionals
  • Manage comprehensive sales program
  • Sales Center Consultation (location, technology, design)
  • election and design consultation of model residences

 

Reporting

  • Comprehensive Sales and Visitor Traffic Reporting
  • Contract status and tracking updates
  • Inventory status
  • Property inventory stacking plan

 

Broker Network

  • Broker outreach across the Douglas Elliman network of over 3,800 real estate professionals across 60 offices in Manhattan, Brooklyn, Long Island, The Hamptons, Westchester and South Florida
  • International outreach through the Knight Frank Residential network of agents in 43 countries across six continents

 

Technology and Social Media

  • Property feature on elliman.com
  • Listing syndication across the most-trafficked real estate and lifestyle websitess
  • Social media strategic planning and outreach

 

Financing

  • Mortgage financing powered by DE Capital Mortgage Company

 

All data is deemed reliable but is not guaranteed accurate by the RLS or Douglas Elliman. See Terms of Service for additional restrictions.

All information regarding a property for sale, rental, taxes or financing is from sources deemed reliable. No representation is made as to the accuracy thereof, and such information is subject to errors, omission, change of price, rental, commission, prior sale, lease or financing, or withdrawal without notice. All square footage and dimensions are approximate. Exact dimensions can be obtained by retaining the services of a professional architect or engineer.

The number of bedrooms listed above is not a legal conclusion. Each person should consult with his/her own attorney, architect or zoning expert to make a determination as to the number of rooms in the unit that may be legally used as a bedroom.

© 2014. Douglas Elliman Real Estate. All material presented herein is intended for information purposes only. While, this information is believed to be correct, it is represented subject to errors, omissions, changes or withdrawal without notice. All property information, including, but not limited to square footage, room count, number of bedrooms and the school district in property listings are deemed reliable, but should be verified by your own attorney, architect or zoning expert. Equal Housing Opportunity.