Development Marketing

Our Services

As a key member of a global network, Douglas Elliman Development Marketing delivers maximum value to clients through comprehensive planning, innovative marketing strategies and superior sales management. The team's holistic, hands-on approach provides exceptional insights and custom-tailored services to clients from the conceptual stage to the final sale.

Research

Residential real estate industry benchmark research produced in collaboration with Miler Samuel
Customized competitive property analysis of key components that drive maximum long-term value
Comprehensive property planning and market specific data analysis
Strategic forecasting that leverages over $30B in residential real estate assets

Design and Development Marketing

Complete architectural review
Unit mix analysis
Unit layout planning
Amenity programming
Selection of finishes and fixtures
Identify lead interior designers
Advise on mechanical and engineering systems
Consult on building management operations and staffing levels

Marketing and Branding

Preparation of project budget and timeline
Marketing strategies and positioning
Creative agency sourcing
Property brand development
Advertising campaign creation
Collateral material development
Media planning and placement

Public Relations

Public relations company sourcing
Public relations strategy
Identify cross-branding partnerships
Hosting of special events
Management of ongoing media coverage

Sales & Operations

Pricing Strategy
Inventory Release Strategy
Appoint sales professionals
Manage comprehensive sales program
Sales Center Consultation (location, technology, design)
election and design consultation of model residences

Reporting

Comprehensive Sales and Visitor Traffic Reporting
Contract status and tracking updates
Inventory status
Property inventory stacking plan

Broker Network

Broker outreach across the Prudential Douglas Elliman network of over 3,800 real estate professionals across 60 offices in Manhattan, Brooklyn, Long Island, The Hamptons, Westchester and South Florida
International outreach through the Knight Frank Residential network of agents in 43 countries across six continents

Technology and Social Media

Property feature on elliman.com
Listing syndication across the most-trafficked real estate and lifestyle websitess
Social media strategic planning and outreach

Financing

Mortgage financing powered by DE Capital Mortgage Company

Corporate information:

Services:

Affiliates:

All data is deemed reliable but is not guaranteed accurate by the RLS or Douglas Elliman. See Terms of Service for additional restrictions.

All information regarding a property for sale, rental, taxes or financing is from sources deemed reliable. No representation is made as to the accuracy thereof, and such information is subject to errors, omission, change of price, rental, commission, prior sale, lease or financing, or withdrawal without notice. All square footage and dimensions are approximate. Exact dimensions can be obtained by retaining the services of a professional architect or engineer.

The number of bedrooms listed above is not a legal conclusion. Each person should consult with his/her own attorney, architect or zoning expert to make a determination as to the number of rooms in the unit that may be legally used as a bedroom.

©2012 BRER Affiliates Inc. An independently owned and operated broker member of BRER Affiliates Inc. Prudential, the Prudential logo and the Rock symbol are registered service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide. Used under license with no other affiliation with Prudential. Equal Housing Opportunity.